.NEARLY ONE BILLION individuals are actually casting their enact India's basic election. It is actually the greatest autonomous physical exercise in past history-- and could possibly also be the most expensive. Investing is assumed to reach 1.35 trn rupees ($ 16bn), depending on to the Facility for Media Studies (CMS), an Indian charitable. That would be much more than double the amount spent in the previous political election in 2019 and even go beyond the money sprinkled in The United States's governmental vote-casting in 2020. Why do Indian political events spend such substantial sums?